Nordstrom, Inc. - Digital Transformation Strategies

Nordstrom, Inc. - Digital Transformation Strategies

Summary

Nordstrom Inc. (Nordstrom) is a specialty fashion retail company operating through multiple retail channels. The company offers a wide selection of branded and private label merchandise, including shoes, apparel, beauty products, home goods and accessories for men, women, children, and young adults. The company’s well-known trademarks are Nordstrom, HauteLook, Nordstrom Rack, Halogen, Caslon, BP, Zella, 1901, Treasure and Bond, and Tucker+Tate. The company retails through the Nordstrom.ca website, Nordstrom.com mobile application and website, Nordstrom stores in the US and Canada, TrunkClub.com website, Nordstrom Rack stores, Last Chance clearance stores, and Nordstrom Local stores. The company also offers alteration and tailoring, dining, and styling services. Nordstrom Rack is the off-price division of Nordstrom. The company established the Nordstrom Innovation Lab to foster innovations that help in enhancing customer experience and bring efficiencies in its supply chain. It is exploring a number of emerging technologies, including AI, machine learning, big data, robotics, augmented and virtual reality, cloud, digital payments, mobile technologies, ecommerce etc. to achieve operational efficiency and provide an enjoyable shopping experience to customers.

This report provides insight into Nordstrom's technology activities, including -

• Insights of its digital transformation strategies and accelerator & innovation programs.
• Overview of technology initiatives covering partnerships, product launches and acquisitions.
• Insights on each technology initiative including technology theme, objective, and benefits.
• Details of estimated ICT budgets and major ICT contracts.

Scope

• Nordstrom is exploring technologies including AI, machine learning, big data, robotics, augmented and virtual reality, cloud, digital payments, mobile technologies, ecommerce, social media, predictive analysis and smart supply chain to provide enhanced shopping experiences and achieve operational efficiencies.

Reasons to Buy

• Gain insights into Nordstrom's technology operations.
• Gain insights into its technology strategies and innovation initiatives.
• Gain insights into its technology themes under focus.
• Gain insights into its various product launches, partnerships and acquisitions.