Niche Clothing in the Apparel Industry - Analysing Key Trends and Top Brands

Niche Clothing in the Apparel Industry - Analysing Key Trends and Top Brands

Summary

The Niche Clothing Trends in the Global Apparel Market report offers comprehensive insight into the niche clothing market. The report includes insight and analysis on key trends, alongside UK consumer survey data, and profiles of major brands in the market.

While 88.1% of niche shoppers purchased niche products from clothing specialists like ASOS and Next in the past 12 months, according to GlobalData’s monthly survey of 2,000 respondents conducted in April 2023, 71.1% feel that not enough retailers stock niche ranges, while 76.1% feel that there are fewer options available for niche clothing ranges than there are for standard sizes. Therefore it is crucial for mainstream players to invest in their inclusivity and niche range expansion to better appeal to consumers.

Key Highlights

Niche clothing shoppers want brands to extend the sizing of core ranges in order to have more choice and shop the latest trends

Brands must better faciliate the process of shopping for niche sizes by providing specific styling advice and more accurate clothing measurements

Adaptive clothing remains a largely untouched market, which brands have significant opportunity to capitalize on

Reasons to Buy

• Identify the key trends shaping the niche clothing market and what innovative brands are doing to stay ahead.
• Understand how the niche clothing market is evolving and the hurdles brands will face in the near future.
• Understand consumer sentiment surrounding niche clothing in the UK and what this means for apparel brands' next steps.