Netherlands Baby Food Market Size and Share by Categories, Distribution and Forecast to 2028

Netherlands Baby Food Market Size and Share by Categories, Distribution and Forecast to 2028


Summary

“Netherlands Baby Food Market Size and Share by Categories, Distribution and Forecast to 2028” is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Dutch market.

The number of live births in Netherlands declined by 2.4% during 2016-22, reaching 168,400 in 2022. This resulted in a baby population of 516,600 in 2022. The GDP of Netherlands grew by 4.5% in 2022, owing to the favorable economic conditions, while consumer price inflation stood at 10%. Overall sales in value terms have increased in recent years with the sector registering a CAGR of 2.3% during 2016-22. In volume terms, sales declined in 2022 registering a negative CAGR of 0.7% during 2016-22. Baby milks remained the largest category in value terms with over 45% of the baby food sector, followed by baby wet meals & other. Danone and Nestlé were the top two companies in 2022. Hypermarkets & supermarkets remained the leading distribution channel, accounting for over 70% of overall value sales in 2022. GlobalData estimates that the number of live births will decrease over the forecast period in Netherlands. The market for baby food in the country is expected to decline in value terms during 2022-28, registering a negative CAGR of 0.04%.

What else does this report offer?
  • Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
  • Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
  • Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
  • Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
  • Future projections considering various trends which are likely to affect the industry.
Scope
  • Value sales of baby milks grew from EUR119.5 million ($161.9 million) in 2016 to EUR145.8 million ($180.4 million) in 2022, registering a CAGR of 3.4% during this period.
  • Baby cereals and dry meals volumes decreased from 1.72 million kg in 2016 to 1.61 million kg in 2022, at a negative CAGR of 1.1%.
  • Value sales of the baby wet meals and other category rose from EUR86.3 million ($117 million) in 2016 to EUR96.7 million ($119.6 million) in 2022, at a CAGR of 1.9%.
  • During 2016-22, per capita consumption of baby finger food increased by 5.3% to reach 2.53kg in 2022.
  • During 2016-22, per capita expenditure on baby drinks declined by 18.7% in current price terms and by 32% in constant price terms.
Reasons to Buy
  • Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
  • Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
  • Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
  • Investigates which categories are performing the best and how this is changing market dynamics.


  • Executive Summary
  • Market Environment
    • Value and Volume Growth Analysis by Region
    • Growth Analysis of the Netherlands Compared with Other Leading Countries in Western Europe
    • PCC and PCE of the Netherlands Compared with Global and Western European Markets
  • Background
    • Births - Live Birth Rates
      • Table Birth & population trends, 2006-28
    • Births - Birth Rates by Region
      • Table Live births by city & province, 2010 and 2013-21
    • The Consumer: Survey Insights
    • Sociodemographic Trends
      • Table Non-marital births, 2006 and 2010-18
      • Table Live births by age of mother, %, 2010-21
      • Table Age of mother at birth of first child, 2010-21
      • Table Number of women of childbearing age by age group, 2010 and 2016-22
    • Working Women
      • Table Female employment trends, 2010-22
      • Table Working mothers, by age of baby and hours worked, % of mothers 2006-13
    • Parental Leave - Legislation
    • Breastfeeding Trends - Promotion
    • Breastfeeding Trends - Prevalence
      • Table Percentage trends in exclusive breastfeeding from birth to six months, 2001, 2003, 2005, 2007, 2010, and 2015
      • Table Breastfeeding trends by age of baby, 2004-15
      • Table Breastfeeding rates by age of baby and age or educational attainment of mother, 2004-06
      • Table Trends in bottle feeding, 2001-02, 2005, 2007, 2010, and 2015
    • Regulations
  • Overview
    • Dutch Baby Food Sector Snapshot
    • Market Size Analysis
    • Manufacturer Shares
      • Table Baby food: manufacturer shares, value & volume %, 2016-22
      • Table Baby food: manufacturer shares by category, %, 2022
  • Category Analysis
    • Baby Milks
      • Market Size Analysis - Category: Baby Milks
    • Baby Milks: Per Capita Trends
    • Baby Milks: Per Capita Trends by Age Group
    • Baby Milks: Segmentation
      • Table Baby milks: SKUs by pack type, 2022
      • Table Baby milks: SKUs by pack size, 2022
      • Table Baby milks: brand price positioning analysis, 2022
      • Table Baby milks: brand price positioning analysis, 2022, cont'd
    • Baby Milks: Manufacturer Shares
      • Table Baby milks: manufacturer & brand shares, value & volume %, 2016-22
    • Baby Milks: Manufacturers and Brands
      • Table Baby milks: manufacturer & brand shares, value %, 2016-22
      • Table Baby milks: manufacturer & brand shares, volume %, 2016-22
  • Baby Cereals and Dry Meals
    • Market Size Analysis - Category: Baby Cereals and Dry Meals
    • Baby Cereals and Dry Meals: Per Capita Trends
    • Baby Cereals and Dry Meals: Segmentation
      • Table Baby cereals & dry meals: SKUs by pack type, 2022
      • Table Baby cereals & dry meals: SKUs by pack size, 2022
      • Table Baby cereals & dry meals: brand price positioning analysis, 2022
      • Table Baby cereals & dry meals: brand price positioning analysis, 2022, cont'd
    • Baby Cereals and Dry Meals: Manufacturer Shares
      • Table Baby cereals & dry meals: manufacturer shares, value and volume %, 2016-22
    • Baby Cereals and Dry Meals: Manufacturers & Brands
      • Table Baby cereals & dry meals: manufacturer & brand shares, value %, 2016-22
      • Table Baby cereals & dry meals: manufacturer & brand shares, volume %, 2016-22
  • Baby Wet Meals and Other
    • Market Size Analysis - Category: Baby Wet Meals and Other
    • Baby Wet Meals and Other: Per Capita Trends
    • Baby Wet Meals and Other: Segmentation
      • Table Baby wet meals & other: SKUs by pack type, 2022
      • Table Baby wet meals & other: SKUs by pack size, 2022
      • Table Baby wet meals & other: brand price positioning analysis, 2022
      • Table Baby wet meals & other: brand price positioning analysis, 2022, cont'd
    • Baby Wet Meals and Other: Manufacturer Shares
      • Table Baby wet meals & other: manufacturer shares, value & volume %, 2016-22
    • Baby Wet Meals and Other: Manufacturers and Brands
      • Table Baby wet meals & other: manufacturer & brand shares, value %, 2016-22
      • Table Baby wet meals & other: manufacturer & brand shares, volume %, 2016-22
  • Baby Finger Food
    • Market Size Analysis - Category: Baby Finger Food
    • Baby Finger Food: Per Capita Trends
    • Baby Finger Food: Segmentation
      • Table Baby finger food: SKUs by pack type, 2022
      • Table Baby finger food: SKUs by pack size, 2022
      • Table Baby finger food: brand price positioning analysis, 2022
      • Table Baby finger food: brand price positioning analysis, 2022, cont'd
    • Baby Finger Food: Manufacturer Shares
      • Table Baby finger food: manufacturer shares, value & volume %, 2016-22
    • Baby Finger Food: Manufacturers and Brands
      • Table Baby finger food: manufacturer & brand shares, value %, 2016-22
      • Table Baby finger food: manufacturer & brand shares, volume %, 2016-22
    • Market Size Analysis - Category: Baby Drinks
  • Baby Drinks
    • Baby Drinks: Per Capita Trends
    • Baby Drinks: Segmentation
      • Table Baby drinks: SKUs by pack type, 2022
      • Table Baby drinks: SKUs by pack size, 2022
      • Table Baby drinks: brand price positioning analysis, 2022
    • Baby Drinks: Manufacturer Shares
      • Table Baby drinks: manufacturer shares, value & volume %, 2016-22
    • Baby Drinks: Manufacturers and Brands
      • Table Baby drinks: manufacturer & brand shares, value %, 2016-22
      • Table Baby drinks: manufacturer & brand shares, volume %, 2016-22
  • Production and Trade
    • Imports
      • Table Baby milks & cereals: trends in imports, 2015-22
      • Table Imports of baby milks & cereals by country of origin, 2020-22
      • Table Other baby food: trends in imports, 2015-22
      • Table Imports of other baby food by country of origin, 2020-22
    • Exports
      • Table Baby milks & cereals: trends in exports, 2015-22
      • Table Exports of baby milks & cereals by country of destination, 2020-22
      • Table Other baby food: trends in exports, 2015-22
      • Table Exports of other baby food by country of destination, 2020-22
  • Distribution
    • Channel Share Analysis
    • Baby Food Retailing
      • Table Baby food: sales by outlet type, % value, 2016-22
      • Table Baby food: sales by type of food & outlet type, % value, 2022
  • Economic Background
    • GDP Growth and Inflation
  • Prospects and Forecasts
    • Future Trends
  • Definitions
    • Definitions - Category
    • Definitions - Terminology
  • Appendix
    • Baby Population: A fall of 16.3% is expected during 2022-28
      • Table Baby population, number of babies ('000), 2006-28
    • Sector Value: In 2022, the market's value sales amounted to $363.2 million
      • Table Baby food: market value, current prices ($ million), 2016-22
    • Sector Value: In constant price terms, sales decreased by 4% during 2016-22
      • Table Baby food: market value, constant prices, 2016-22
    • Sector Volume: Baby food consumption amounted to 24.69 million kg in 2022
      • Table Baby food: market volume, million kg, 2016-22
    • Per Capita Expenditure: Expenditure per baby aged 0-36 months stood at $703.1 in 2022
      • Table Baby food: per capita expenditure, current prices ($), 2016-22
    • Per Capita Expenditure: Spending in real terms fell by 3.7% during 2016-22
      • Table Baby food: per capita expenditure, constant prices, 2016-22
    • Per Capita Consumption: Intake per baby aged 0-3 years stood at 47.8kg in 2022
      • Table Baby food: per capita consumption, kg, 2016-22
    • Baby Milks: Growing-up milk accounted for 36.4% of volume sales in 2022
      • Table Baby milks: category segmentation, value & volume, 2016-22
    • Value Forecasts: During 2022-28, the market's overall value is set to increase by 10.2%
      • Table Baby food: market value forecasts, current prices ($ million), 2022-28
    • Value Forecasts: Value sales are set to total EUR242.8 million ($331.7 million) in 2028
      • Table Baby food: market value forecasts, constant prices, 2022-28
    • Volume Forecasts: Baby food consumption will total 21.01 million kg in 2028
      • Table Baby food: market volume forecasts,million kg, 2022-28
    • Per Capita Forecasts: PCE is forecast to reach $922.3 per baby in 2028
      • Table Baby food: per capita expenditure forecasts, current prices ($), 2022-28
    • Per Capita Forecasts: PCE is anticipated to reach EUR559.7 ($764.6) in 2028
      • Table Baby food: per capita expenditure forecasts, constant prices, 2022-28
    • Per Capita Forecasts: Intake per baby aged 0-3 years is set to stand at 48.4kg in 2028
      • Table Baby food: per capita consumption forecasts, kg, 2022-28
    • Exchange Rates (LCU per $)
      • Table Exchange rates: LCU per $, 2016-22
      • Table Exchange rates: LCU per $, 2023-28
    • Store Checks: A total of 228 SKUs were recorded by GlobalData, with the baby wet meals & other category making up the largest proportion
      • Table SKUs allocation by product type
  • Methodology

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