Netherlands Baby Food Market Assessment and Forecasts to 2029

Netherlands Baby Food Market Assessment and Forecasts to 2029

Summary

The number of live births in the Netherlands declined by 2.8% during 2017–23, reaching 165,000 in 2023. This resulted in a baby population of 511,900 in 2023. The GDP of the Netherlands grew by 0.5% in 2023, while consumer price inflation stood at 4.5%. Overall sales in value terms have increased in recent years at a CAGR of 4.1% during 2017–23. However, in volume terms, sales declined in 2023 at a negative CAGR of 0.5% during 2017–23. Baby milks remained the largest category in value terms with over 50% of the baby food sector. Danone, Nestlé, and Hero together accounted for 68.6% of value sales in the Dutch baby food sector in 2023. Hypermarkets & supermarkets remained the leading distribution channel, accounting for 70.5% of overall value sales in 2023. GlobalData estimates that the number of live births will fall over the forecast period in the Netherlands. The market for baby food in the country is expected to grow in value terms during 2023–29, registering a CAGR of 1.2%.

Key Highlights

Value sales of baby milks increased from EUR124.6 million ($140.8 million) in 2017 to EUR166 million ($169.6 million) in 2023, at a CAGR of 4.9%.
Baby cereals & dry meals volumes increased from EUR14.8 million ($16.8 million) in 2017 to EUR18.6 million ($19 million) in 2023, at a CAGR of 3.8%.
Value sales of the baby wet meals & other category increased from EUR87.3 million ($98.6 million) in 2017 to EUR109.5 million ($111.8 million) in 2023, registering a CAGR of 3.8%.
During 2017–23, PCC of baby finger food increased by 4% to reach 2.6kg in 2023.
During 2017–23, PCC of baby drinks fell by 28.2%, totaling 5.1kg in 2023.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the baby food sector in the Netherlands, as part of GlobalData’s global coverage of the sector. It includes an analysis of the following -

Market environment: The report provides a comparative analysis of the value and volume shares of the Netherlands against the Western European and global baby food sectors. Additionally, the per capita consumption (PCC)* of and per capita expenditure (PCE)* on baby food in the Netherlands are compared at regional and global levels.

Background: Provides an overview of births, consumer trends, socio-demographic trends, working women population, and regulations in the Dutch baby food sector.

Category coverage and competitive landscape: The report offers an overview of growth at a sector level and provides an analysis of five categories: baby milks, baby cereals & dry meals, baby wet meals & other, baby finger food, and baby drinks. These categories are analyzed by value, volume, and CAGR for the 2017–29 period. The analysis also includes the PCC of and PCE on baby food in the Netherlands, by category. The report provides an analysis of leading manufacturers and brands in the Dutch baby food sector in 2023 and their market shares in each category.

Production and trade: The report provides an analysis of imports and exports in the Dutch baby food sector.

Distribution channel: Provides analysis on the leading distribution channels at both sector and category level in 2023.

Economic background: The report also provides an outlook on macroeconomic indicators in the Netherlands, with a detailed summary of the economy and labor market.

Reasons to Buy

• Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
• Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
• Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
• Investigates which categories are performing the best and how this is changing market dynamics.