Category: Natural & Organic
Natural & Organic market research reports by GlobalData
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Rethinking Offering Convenience in Cosmetics and Toiletries
Rethinking Offering Convenience in Cosmetics and Toiletries Summary This report explores the consumer desire for convenience and its impact on the cosmetics and toiletries industry. Convenient product features and packaging are important purchase drivers. However, brands should go beyond product fun ... Read More
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Success Case Study - Mielle Organics - How a Haircare and Beauty Brand Became a Viral Sensation
Success Case Study - Mielle Organics - How a Haircare and Beauty Brand Became a Viral Sensation Summary Success Case Study: Mielle Organics focuses on how the brand tapped into consumer trends in the ethnic hair care segment and achieved success. Mielle Organics, founded in 2014, is a haircare and b ... Read More
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Ilia Beauty - Success Case Study
Ilia Beauty - Success Case Study Summary Success Case Study: Ilia Beauty is part of GlobalData's Successes and Failures case study series. Launched in 2011 by Sasha Plavsic, the clean beauty brand Ilia started in Vancouver and expanded across more than 30 countries across the world. To date, the bra ... Read More
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Appeal of Claims in Personal Care Products - Consumer Survey Insights
Appeal of Claims in Personal Care Products - Consumer Survey Insights Summary As consumers are increasingly making more informed purchasing decisions in the personal care category, they are looking for products that have simple, natural and familiar ingredients. Consumers globally are the most appea ... Read More
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Childs Farm - Success Case Study
Childs Farm - Success Case Study Summary This case study examines a British company seeking to expand its natural and sensitive-skin-focused proposition for children, globally. This report is part of GlobalData's Success and Failures case study series, which explores the reasons underpinning success ... Read More
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