Natura, Brazil (Health and Beauty) Shoppers Profile, Market Share and Competitive Positioning

Natura, Brazil (Health and Beauty) Shoppers Profile, Market Share and Competitive Positioning

Summary

Natura’s shopper demographic is mostly female (58.4%), but it also attracts male customers due to its extensive line of male grooming products.

Profile of retailer’s shopper base, key performance indicators, sales and market shares

Scope

• Natura’s sustainable approach makes it attractive to eco-conscious customers
• Integration of online and offline experience and consumer confidence will help in maintaining market share
• Natura’s focus on its digital capabilities and sustainable proposition has helped the retailer gain momentum in 2021

• Gain a comprehensive knowledge on Natura's business and develop a competitive advantage
• Investigate current trends in the health & beauty market to identify the best opportunities to exploit
• Analysis of key players in the health & beauty segment in Brazil
• Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the key consumer and technology trends influencing the health & beauty markets
• Analyze the recommended actions to align your marketing strategies with the crucial trends influencing consumer behavior
• Analysis of key international players operating in Brazil health & beauty market — including store counts and revenues that give you a competitive edge and identify opportunities to improve your market share