NIKE - Digital Transformation Strategies

NIKE - Digital Transformation Strategies

Summary

NIKE, Inc. (NIKE) designs, develops, markets and sells athletic footwear, equipment, apparel, accessories and services. The company sells its products to retail accounts and to independent licensees, distributors, and sales representatives across the world. NIKE designs and manufactures footwear and apparel for specific athletic use such as running, basketball, football, training, and walking, among others. The company’s performance equipment and accessories portfolio include bags, sport balls, socks, timepieces, eyewear, gloves, digital devices and other equipment designed for different sports. Jordan, a global athletic and casual footwear brand, and Converse, a global athletic and casual footwear and apparel brand, are the subsidiaries of NIKE.

The report provides information and insights into NIKE's tech activities, including -

• Insights of its digital transformation strategies and innovation programs
• Overview of technology initiatives covering partnerships, product launches and acquisitions
• Insights on each technology initiative including technology theme, objective, and benefits
• Details of estimated ICT budgets and major ICT contracts

Scope

NIKE launched a product traceability system which helps consumers verify the authenticity of the shoes they own. The system uses both blockchain technology and embedded near field communication (NFC) chips to provide authenticated details of shoes, including shipping origin, manufacturing timestamp, and specific style.
NIKE plans to launch its technology center in Atlanta. The center will comprise three Centers of Excellence dedicated to AI and ML, cybersecurity, and logistics & supply chain.
NIKE is leveraging several emerging technologies, including AI, blockchain, NFTs, robotics, and metaverse among others to drive customer engagement and sales, improve customer service, optimize business operations, meet ESG goals, deepen customer relations, and lower customer churn.
In 2020, NIKE partnered with Plutus, a London-based a cryptographic asset company, for a customer rewards program in Europe. Through the partnership, NIKE provides rewards, including cryptocurrency and cash, for sneaker purchases made by European customers.

Reasons to Buy

• Gain insights into NIKE's tech operations.
• Gain insights into its tech strategies and innovation initiatives.
• Gain insights into its technology themes under focus.
• Gain insights into various product launches, partnerships and acquisition strategies.