NFTs and the Consumer Brand Opportunity - Trend Pulse, Consumer Insight and Brand Implications

NFTs and the Consumer Brand Opportunity - Trend Pulse, Consumer Insight and Brand Implications

Summary

NFTs and the Consumer Brand Opportunity - Trend Pulse, Consumer Insight and Brand Implications explores the hype around NFTs and implications for consumer goods brands.

Despite being loosely understood and tentatively valued, the NFT market underwent a meteoric rise in 2021.

Scope

• NFTs appeal to a new market of digitally connected consumers, who wish to play a more active role in brand creation and evolution.
• Brands can use NFTs to revitalize their image and make them more relevant to a new generation of consumers.
• NFTs are a unique and potentially profitable initiative, but consumer brands need to be thoughtful about how to leverage their utility.

• Understand consumer behavior and company responses in order to tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.