Myntra, India (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning

Myntra, India (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning

Summary

Profile of retailer’s shopper base, key performance indicators, sales and market shares

According to GlobalData’s 2021 Q3 Consumer Survey, Myntra’s India clothing & footwear shoppers are 50.2% male, and 49.8% female, and the retailer’s shopper base is skewed towards shoppers aged 25-44, who account for a 63.5% share due to their greater propensity to purchase clothing & footwear online.

Myntra saw a significant boost to its share of the Indian clothing & footwear market in 2020, from 0.2% in 2019 to 0.5%, due to the vast numbers of consumers switching to purchasing clothing & footwear online because of the impacts of COVID-19.

In 2021, Myntra launched M-Live, a live video streaming and live commerce section on Myntra’s app that will expand on its current content-led commerce efforts.

Scope

• Myntra attracts a wide range of consumers due to its vast assortment of brands, product offerings and discounts
• Myntra’s different strategies to attract consumers will help it to grow in the long term
• Myntra should leverage its sustainable initiatives more to boost its position in the market

• Gain a comprehensive knowledge on Myntra's business and develop a competitive advantage
• Investigate current trends in the clothing &footwear market to identify the best opportunities to exploit
• Analysis of key players in the clothing &footwear market segment in India