MyKirei - Success Case Study
Summary
MyKirei - Success Case Study is part of GlobalData's Successes and Failures research. It focuses on a range of personal care products that turned an everyday routine into an experience worth paying more for. The case study delivers crucial what?, why?, and so what? analysis to impart valuable lessons that can increase the prospects of a successful product launch.
KAO USA launched MyKirei by KAO, a range of personal care products formulated with traditional, authentic Japanese ingredients, and packaged in sustainable bottles. The unique hand soap packaging dispensed the cleansing foam in the shape of a flower, which became a TikTok sensation, causing the product to sell out multiple times.
Scope
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