Morocco Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast, 2022-2027

Morocco Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast, 2022-2027

Summary

“Morocco Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast, 2022-2027” is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Moroccan market.

The number of live births in Morocco declined by 1.6% during 2015-21, reaching 584,100 in 2021. This resulted in a baby population of 1.8 million in 2021. However, both the crude birth rate and total fertility rates, have fallen. The GDP of Morocco grew by 7.4% in 2021, while consumer price inflation stood at 1.4%. Overall growth in value terms has increased in recent years with the sector registering a CAGR of 4.4% during 2015-21. Similarly, in volume terms, sales grew in 2021, with the sector recording a CAGR of 1.9%. Baby milks remained by far the largest category in value terms with over 80% of the baby food sector, followed by baby cereals & dry meals. Nestlé, Danone Group, and Agro-Foods together accounted for 88.7% of value sales in the Moroccan baby food sector in 2021. Nestlé, Danone Group, and Agro-Foods together accounted for more than 80% of value sales in 2021. Nestlé remained the overall market leader, boasting more than 40% share of value sales. Drugstores & pharmacies is the leading distribution channel in the sector, accounting for over 70% of overall value sales in 2021. GlobalData estimates that the number of live births will decrease over the forecast period in Morocco. Consequently, the market for baby food in the country is expected to decline in volume terms during 2021-27.

What else does this report offer?

• Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
• Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
• Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
• Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
• Future projections considering various trends which are likely to affect the industry.

• Value sales of baby food increased from MAD777.8 million ($79.7 million) in 2015 to MAD1 billion ($110.8 million) in 2021, at a compound annual growth rate (CAGR) of 4.4%.
• In volume terms, the sector increased from 5.83 million kg in 2015 to 6.54 million kg in 2021, at a CAGR of 1.9%.
• Value sales of baby milks grew from MAD622.9 million ($63.8 million) in 2015 to MAD828.6 million ($91 million) in 2021, registering a CAGR of 4.9% during this period.
• Baby cereals & dry meals volumes increased from 0.93 million kg in 2015 to 1.02 million kg in 2021, at a CAGR of 1.5%.
• Value sales of the baby wet meals & other category rose from MAD48.9 million ($5 million) in 2015 to MAD61.5 million ($6.8 million) in 2021, registering a CAGR of 3.9% during 2015-21.

• Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
• Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
• Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
• Investigates which categories are performing the best and how this is changing market dynamics.