Monster Beverage Corporation - Company Overview and Analysis, 2023 Update

Monster Beverage Corporation - Company Overview and Analysis, 2023 Update

Summary

Company Analysis 2023: Monster Beverage Corporation, reports key findings as of 4th July, 2023 based on market analysis and brand diversification by industry and geography.

Monster Beverage Corporation (Monster Beverage) operates across the non-alcoholic beverage industry and sells soft drinks in four categories. The company markets a variety of well-known brands, including Monster Energy, Full Throttle, and NOS Energy drinks. Monster Beverage operates its business across all regions worldwide. Its major business is concentrated in North America, which accounted for 60.3% of value sales in 2022. GlobalData’s thematic scorecard shows that Monster Beverage ranks last in the top 20 non-alcoholic beverage companies and is investing in themes such as future of work, easy & affordable, and sugar reduction themes.

Scope

• North America accounted for the majority share of revenue in 2022
• The energy drinks category is expected to grow across all regions
• High inflation can hit the consumption of beverages globally
• Monster Beverage saw positive growth in sentiment score in Q1 2023

Reasons to Buy

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• Access valuable strategic take-outs to help direct future decision-making and inform new product development.