Report cover image

Minor Figures - Success Case Study

Publisher GlobalData
Published Dec 22, 2022
Length 18 Pages
SKU # GBDT17961936

Description

Minor Figures - Success Case Study


Summary

Minor Figures was launched in 2014 with a vision to bring something new to the UK oat milk market. Minor Figures has a foodservice and retail positioning, with its portfolio including oat milk cartons, ready-to-drink oat milk coffee drinks and refillable 10l formats.

How a quirky oat milk brand succeeds through market positioning and brand strategy.

Scope
  • Minor Figures appeals to all experimental consumers, mainly plant-based consumers who favor oat milk, and coffee-fanatic consumers who wish to upgrade their experience.
  • Sustainability is a huge part of Minor Figures approach, as it is carbon neutral B-Corp, meaning that sustainability is at the core of the brand.
  • It has became somewhat of a cult brand since 2017, with quirky branding and a heavy social media presence, particularly among younger consumers.
Reasons to Buy
  • Understand consumer behavior and company responses in order to tap into what is really impacting the industry.
  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
  • Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Table of Contents

18 Pages
What?
Why?
Take-Outs
Appendix

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us