Migros, Switzerland (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning

Migros, Switzerland (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning

Summary

Migros the biggest supermarket in Switzerland, holds high appeal among both males and females due to its wide range of products and as it is a supermarket, so has a wide appeal across demographics Many shoppers will visit regularly and purchase an item of clothing footwear out of convenience while shopping for their groceries.

Profile of retailer’s shopper base, key performance indicators, sales and market shares

Scope

• Migros’ diverse product portfolio allows it to attract middle-aged consumers with low to medium household incomes
• Underwear, nightwear and core basics are at the heart of Migros’ apparel proposition
• Migros’ sustainability credentials allow it to attract a growing number of eco-conscious consumers

• Gain a comprehensive knowledge on Mirgos' business and develop a competitive advantage
• Investigate current trends in the clothing and footwear market to identify the best opportunities to exploit
• Analysis of key players in the clothing and footwear segment in Switzerland