Middle East and Africa (MEA) 5G Operator Proposition Assessment

Middle East and Africa (MEA) 5G Operator Proposition Assessment

Summary

”Middle East and Africa (MEA) 5G Operator Proposition Assessment,” a regional Insider report by GlobalData, provides a status update on telcos' 5G offerings and how they have been structuring, tiering, and bundling their retail 5G plans.

Since the first commercial 5G launches, telcos have been looking for innovative ways to upsell 5G in both 5G FWA & 5G eMBB offerings. This report provides an analysis of the key 5G propositions, tariff tiering levers, bundling, and upselling approaches in AME.

The report is structured as follows -

• 5G Plans - Key Proposition Levers: includes a summary framework and detailed analysis of 5G plan structuring approaches and potential upselling techniques.
• 5G Operator Proposition Details - Case Studies: includes three case studies on regional telecom operators’ 5G retail plan propositions, with an analysis of their price differentiation and plan tiering approaches, service bundling strategies, and upselling techniques. The case studies also provide summary best practices on 5G go-to-market and product offerings evolution approaches.
• Key Findings and Recommendations: concludes the report with a number of key findings and recommendations on how telcos can unlock upselling potential arising from 5G.

• Some telcos in AME have initiated their 5G launches with 5G FWA services to improve broadband penetration and service bundling in areas underserved by fiber.
• Telcos in AME have harnessed different 5G tariff structuring levers, including large data volumes, unlimited data, tiered data speed throttling, SVoD and music bundling, cloud gaming, international minutes and data roaming bundles, smartphone and device discounts, and unlimited calls and texts.
• Many telcos in AME have launched 5G on postpaid and premium plans. A number of telcos are also offering 5G tariffs to the prepaid segment, which can support 5G adoption and customer experience.

• This Insider report provides an examination of 5G propositions, bundling approaches, and upselling levers currently used by telcos and available to them in the future.
• The report's objective is to help inform global industry executives' decision-making process on 5G go-to-market approaches, tariff structures, tariff differentiation levers vs 4G, upselling techniques, and 5G plan tiering's current and future levers.
• The case studies provide an analysis of three telco consumer 5G value propositions, across eMBB and FWA, looking at the structure of the plans, the pricing differentiation levers, and upselling techniques. The best practices and key takeaways of each case study also illustrate the findings of the report, providing insights into telcos' 5G tariffs go-to-market and evolution approaches.
• The report is designed for an executive-level audience, helping industry leaders gain knowledge into peer telcos' 5G propositions in order to effectively craft their own 5G go-to-market approaches, product offerings evolution, and upselling techniques.