Mexico Baby Food Market Size and Share by Categories, Distribution and Forecast to 2028

Mexico Baby Food Market Size and Share by Categories, Distribution and Forecast to 2028


Summary

“Mexico Baby Food Market Size and Share by Categories, Distribution and Forecast to 2028” is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Mexican market.

The number of live births in Mexico declined by 18.3% during 2016-22, reaching 1,873,000 in 2022. This resulted in a baby population of 5,414,400 in 2022. Both the crude birth rate and total fertility rates have fallen. The GDP of Mexico grew by 3.1% in 2022, owing to the recovery in industrial activity, while consumer price inflation stood at 7.9%. Overall sales in value terms have increased in recent years with the sector registering a CAGR of 5.6% during 2016-22. In volume terms, sales increased in 2022 registering a CAGR of 1.1% during 2016-22. Baby milks remained the largest category in value terms with over 77.2% of the baby food sector, followed by baby wet meals. Nestlé and Mead Johnson (Reckitt Benckiser) were the top two companies in 2022. Hypermarkets & supermarkets remained the leading distribution channel, accounting for over 57.4% of overall value sales in 2022. GlobalData estimates that the number of live births will decrease over the forecast period in Mexico. The market for baby food in the country is expected to grow in value terms during 2022-28, registering a CAGR of 11.3%.

What else does this report offer?
  • Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
  • Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
  • Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
  • Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
  • Future projections considering various trends which are likely to affect the industry.
Scope
  • Value sales of baby milks increased from MXN11.1 billion ($592.4 million) in 2016 to MXN15.4 billion ($764.2 million) in 2022, at a CAGR of 5.6% during this period.
  • Baby cereals and dry meals volumes decreased from 4.42 million kg in 2016 to 4.19 million kg in 2022, declining at a CAGR of 0.9%.
  • Value sales of the baby wet meals and other category rose from MXN2.4 billion($126.2 million) in 2016 to MXN3.4 billion ($168.4 million) in 2022, at a CAGR of 6.2%.
  • During 2016-22, per capita expenditure on baby drinks increased by 36.4% in current price terms, and by 0.4% in constant price terms.
Reasons to Buy
  • Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
  • Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
  • Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
  • Investigates which categories are performing the best and how this is changing market dynamics.


  • Executive Summary
  • Market Environment
    • Value and Volume Growth Analysis by Region
    • Growth Analysis of Mexico Compared with Other Leading Countries in Latin America
    • PCC and PCE of Mexico Compared with Global and Latin American Markets
  • Background
    • Births - Live Birth Rates
      • Table Birth & population trends, 2008-28
    • Births - Birth Rates by Region
      • Table Live births by region, 2012 and 2015-21
    • The Consumer: Survey Insights
    • The Consumer
      • Table Poverty levels, % of population, 2008, 2010, 2012, 2014, 2016, and 2018
      • Table Population living in poverty, by state, 2008, 2010, 2012, 2014, 2016, and 2018
      • Table Introduction of different types of food to babies born, by average age of baby, between 2004 & 2009 and 2014
      • Table Introduction of different types of food to babies born between 2004 & 2009
      • Table Consumption of various foods by babies, by age, 2012
    • Sociodemographic Trends
      • Table Live births by age group of mother, 2014-19
      • Table Number of women of childbearing age by age group, 2010, 2015, and 2020
    • Working Women
      • Table Trends in working women by age, 2010-15
      • Table Trends in working women, 2012-18
    • Parental Leave - Legislation
    • Breastfeeding Trends - Prevalence
      • Table Trends in breastfeeding, 1999, 2006, and 2012
      • Table Indicators of breastfeeding (BF) in children under two years, 2012 and 2018
      • Table Indicators of breastfeeding in children under 2 years old according to type of locality, 2018
      • Table Number of babies breastfed and average duration of breastfed (Jan 2013 - Oct 2018)
      • Table Number of babies in the period, by federal entity, (Jan 2013 - Oct 2018) and its percentage distribution according to breastfeeding status
      • Table Breastfeeding rates, urban & rural, 2012
      • Table Average duration of any breastfeeding, by age of mother in urban areas, 2014
    • Regulations
  • Overview
    • Mexico Baby Food Sector Snapshot
    • Market Size Analysis
    • Manufacturer Shares
      • Table Baby food: manufacturer shares, value & volume %, 2016-22
      • Table Baby food: manufacturer shares by category, %, 2022
  • Category Analysis
    • Baby Milks
      • Market Size Analysis - Category: Baby Milks
      • Baby Milks: Per Capita Trends
      • Baby Milks: Per Capita Trends by Age Group
      • Baby Milks: Segmentation
        • Table Baby milks: brand price positioning analysis, 2022
      • Baby Milks: Manufacturer Shares
        • Table Baby milks: manufacturer & brand shares, value & volume %, 2016-22
      • Baby Milks: Manufacturers and Brands
        • Table Baby milks: manufacturer & brand shares, value %, 2016-22
        • Table Baby milks: manufacturer & brand shares, volume %, 2016-22
  • Baby Cereals and Dry Meals
    • Market Size Analysis - Category: Baby Cereals and Dry Meals
    • Baby Cereals and Dry Meals: Per Capita Trends
    • Baby Cereals and Dry Meals: Segmentation
      • Table Baby cereals & dry meals: brand price positioning analysis, 2022
    • Baby Cereals and Dry Meals: Manufacturers
      • Table Baby cereals & dry meals: manufacturer share, value and volume %, 2016-22
    • Baby Cereals and Dry Meals: Manufacturers and Brands
      • Table Baby cereals & dry meals: manufacturer & brand shares, value %, 2016-22
      • Table Baby cereals & dry meals: manufacturer & brand shares, volume %, 2016-22
  • Baby Wet Meals and Other
    • Market Size Analysis - Category: Baby Wet Meals and Other
    • Baby Wet Meals and Other: Per Capita Trends
    • Baby Wet Meals and Other: Segmentation
      • Table Baby wet meals & other: brand price positioning analysis, 2022
    • Baby Wet Meals and Other: Manufacturers
      • Table Baby wet meals & other: manufacturer shares, value & volume %, 2016-22
    • Baby Wet Meals and Other: Manufacturers and Brands
      • Table Baby wet meals & other: manufacturer & brand shares, value %, 2016-22
      • Table Baby wet meals & other: manufacturer & brand shares, volume %, 2016-22
  • Baby Drinks
    • Market Size Analysis - Category: Baby Drinks
    • Baby Drinks: Per Capita Trends
    • Baby Drinks: Segmentation
      • Table Baby drinks: brand price positioning analysis, 2022
    • Baby Drinks: Manufacturers Shares
      • Table Baby drinks: manufacturer shares, value & volume %, 2016-22
    • Baby Drinks: Manufacturers and Brands
      • Table Baby drinks: manufacturer & brand shares, value %, 2016-22
      • Table Baby drinks: manufacturer & brand shares, volume %, 2016-22
  • Production and Trade
    • Imports
      • Table Baby milks & cereals: trends in imports, 2015-22
      • Table Imports of baby milks & cereals by country of origin, 2019-21
      • Table Other baby food: trends in imports, 2015-22
      • Table Imports of other baby food by country of origin, 2017-19
    • Exports
      • Table Baby milks & cereals: trends in exports, 2015-22
      • Table Exports of baby milks & cereals by country of destination, 2019-21
      • Table Other baby food: trends in exports, 2015-22
      • Table Exports of other baby food by country of destination, 2019-21
  • Distribution
    • Channel Share Analysis
    • Baby Food Retailing
      • Table Baby food: sales by outlet type, % value, 2016-22
      • Table Baby food: sales by type of food & outlet type, % value, 2022
  • Economic Background
    • GDP Growth and Inflation
  • Prospects and Forecasts
    • Future Trends
  • Definitions
    • Definitions - Category
    • Definitions - Terminology
  • Appendix
    • The Baby Population: A decline of 5.7% is expected during 2022-28
      • Table Baby population, number of babies ('000), 2008-28
    • Sector Value: In 2022, the market's value sales amounted to $983.3 million
      • Table Baby food: market value, current prices ($ million), 2016-22
    • Sector Value: In constant price terms, sales increased by 1.9% during 2016-22
      • Table Baby food: market value, constant prices, 2016-22
    • Sector Volume: Baby food consumption amounted to 84.1 million kg in 2022
      • Table Baby food: market volume, million kg, 2016-22
    • Per Capita Expenditure: Expenditure per baby aged 0-36 months stood at $181.6 in 2022
      • Table Baby food: per capita expenditure, current prices ($), 2016-22
    • Per Capita Expenditure: Spending in real terms rose by 33.9% during 2016-22
      • Table Baby food: per capita expenditure, constant prices, 2016-22
    • Per Capita Consumption: Intake per baby aged 0-3 years was 15.5kg in 2022
      • Table Baby food: per capita consumption, kg, 2016-22
    • Baby Milks: In 2022, toddler milk accounted for 40.1% of value sales
      • Table Baby milks: category segmentation, value & volume, 2016-22
    • Value Forecasts: During 2022-28, the market's overall value is set to grow by 72.8%
      • Table Baby food: market value forecasts, current prices ($ million), 2022-28
    • Value Forecasts: Value sales to reach MXN29.7 billion ($1.3 billion) in 2028
      • Table Baby food: market value forecasts, constant prices, 2022-28
    • Volume Forecasts: Baby food consumption will total 121.36 million kg in 2028
      • Table Baby food: market volume forecasts,million kg, 2022-28
    • Per Capita Forecasts: Expenditure is forecast to reach $332.7 per baby in 2028
      • Table Baby food: per capita expenditure forecasts, current prices ($), 2022-28
    • Per Capita Forecasts: PCE is anticipated to reach MXN5,823.3 ($263.7) in 2028
      • Table Baby food: per capita expenditure forecasts, constant prices, 2022-28
    • Per Capita Forecasts: Intake per baby aged 0-3 years is set to stand at 23.8kg in 2028
      • Table Baby food: per capita consumption forecasts, kg, 2022-28
    • Exchange Rates (LCU per $)
    • Store Checks: A total of 150 SKUs were recorded by GlobalData, with the baby wet meals and other category making up the largest proportion
      • Table SKUs allocation by product type
  • Methodology

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