The metaverse is a virtual world where users share experiences and interact in real-time within simulated scenarios. It is still largely conceptual but could transform how people work, shop, communicate, and consume content. The future of the metaverse is bright, but as with any new technology, there will be setbacks and a loss of enthusiasm as reality catches up with hype. In 2023, the metaverse will experience a winter. However, it is not all doom and gloom. While the metaverse winter will see reduced media coverage and temporarily lower investments, the global trend towards a more connected digital world will continue. GlobalData predicts that global metaverse market revenue will reach $627 billion by 2030. For the packaging industry, there will be new benefits arising from the enterprise metaverse. Many of the vital metaverse technologies are already being used or piloted by packaging companies. For example, packaging companies have brought together artificial intelligence (AI), AR, VR, cloud, the Internet of Things (IoT), and other technologies to monitor and maintain key assets remotely. The sector could also use immersive metaverse solutions to optimize packaging design and quality control-testing prototypes in a virtual world before bringing them to market. Another disruptive benefit of the metaverse will be using underlying blockchain and digital twin technologies to assist in creating more transparent and traceable supply chains in the packaging sector.
Scope
Detailed analysis of key challenges for the packaging industry including the future of work, cybersecurity, quality control, digitalization, and much more.
Forecasts to 2030 for the metaverse market, split into its key components.
Review of the segments of the metaverse value chain to invest, explore, or ignore, for packaging players.
The metaverse in packaging timeline.
The leading adopters of the metaverse in the packaging sector, the top specialist vendors for the metaverse in the packaging sector, and cross-sector metaverse vendors.
Reasons to Buy
Position yourself for success by understanding the ways in which the metaverse can help to solve the major challenges for the packaging industry.
Identify the leading and specialist vendors of metaverse solutions for the packaging industry.
Discover what each vendor offers and who some of their existing clients are.
Quickly identify attractive investment targets in the packaging industry by understanding which companies are most likely to be winners in the future based on our thematic scorecard.
Gain a competitive advantage in the packaging industry over your competitors by understanding the potential of metaverse solutions in the future.
Executive Summary
The Metaverse Value Chain
Key players in the metaverse value chain
Foundation layer
Semiconductors
Components
Connectivity
Data management
Blockchain
Tools layer
3D engines
Artificial intelligence
Visualization engines
Payment platforms
Adtech
User interface layer
Experience layer
The Impact of the Metaverse on the Packaging Sector
The Metaverse’s Impact on Packaging Challenges
Case Studies
Smurfit Kappa’s Store Visualizer brings packaging prototypes to life
Amcor’s MaXQ creates an interactive experience for Gen Z consumers
Stora Enso virtual forest can manage key assets through a smartphone
Data Analysis
Market size and growth forecasts
Mergers and acquisitions
Company filings trends
Hiring trends
Social media trends
Metaverse timeline
Companies
Leading metaverse adopters in packaging
Leading metaverse vendors
Specialist metaverse vendors in packaging
Sector Scorecard
Packaging sector scorecard
Who’s who
Thematic screen
Valuation screen
Risk screen
Glossary
Further Reading
GlobalData reports
Our Thematic Research Methodology
About GlobalData
Contact Us
List of Tables
Table 1: The Metaverse’s Impact on Packaging Challenges
Table 2: Mergers and acquisitions
Table 3: Leading metaverse adopters in packaging
Table 4: Leading metaverse vendors
Table 5: Specialist metaverse vendors in packaging
Table 6: Glossary
Table 7: GlobalData reports
List of Figures
Figure 1: Key players in the metaverse value chain
Figure 2: The metaverse value chain
Figure 3: The metaverse value chain - Foundation layer: semiconductors
Figure 4: The metaverse value chain - Foundation layer: components
Figure 5: The metaverse value chain - Foundation layer: connectivity
Figure 6: The metaverse value chain - Foundation layer: data management
Figure 7: The metaverse value chain - Foundation layer: blockchain
Figure 8: The metaverse value chain - Tools layer: 3D engines
Figure 9: The metaverse value chain - Tools layer: artificial intelligence
Figure 10: The metaverse value chain - Tools layer: visualization engines
Figure 11: The metaverse value chain - Tools layer: payment platforms
Figure 12: The metaverse value chain - Tools layer: adtech
Figure 13: The metaverse value chain - User interface layer
Figure 14: The metaverse value chain - Experience layer
Figure 15: All technologies in the graphic are a part of the metaverse
Figure 16: The metaverse will impact every stage of the packaging value chain
Figure 17: Smurfit Kappa’s Store Visualizer operates in a real-time simulated store
Figure 18: Amcor’s MaXQ creates a digital twin of in-store products
Figure 19: Forest usage and health tracked in one place
Figure 20: GlobalData predicts that the metaverse market revenue will reach $627 billion by 2030
Figure 21: Many of the underlying metaverse technologies are in the early stages of development.
Figure 22: Metaverse mentions in packaging company fillings peaked in 2022
Figure 23: The number of metaverse-related jobs in the packaging sector is slowly increasing
Figure 24: Metaverse-related mentions are growing on social media
Figure 25: The metaverse story
Figure 26: Who does what in the packaging space?
Figure 27: Thematic screen
Figure 28: Valuation screen
Figure 29: Risk screen
Figure 30: Our five-step approach for generating a sector scorecard