Metaverse in Consumer Goods - Thematic Intelligence

Metaverse in Consumer Goods - Thematic Intelligence

Summary

This report focuses on the theme of the Metaverse in Consumer Goods and how FMCG companies can adapt to this online developments and associated technologies and platforms in future.

The metaverse is a virtual world where users share experiences and interact in real-time within simulated scenarios. It is still largely conceptual but could transform how people work, shop, communicate, and consume products and content.

Scope

• Viewed by some companies as an online development that will be as influential as the beginnings of social medias in the 2000s, consumer goods companies will need to consider how they are going to play their part in the next evolution of the internet
• There may be a misconception that the metaverse needs to be a straightforward digital reflection of the physical word; however, leading companies making progress in this space are questioning how this digital reality can be built upon as an improvement to real-world challenges such as diversity, inclusivity, and representation
• The best use cases of the space still need to be explored as many of these haven’t yet been thought of. Currently, gaming, concerts, festivals, and virtual workspaces are providing inspiration for the future of brand virtual engagement with consumers and leading brands are flocking to the metaverse to keep young consumers engaged and build new brand loyalists for the future.

Reasons to Buy

• Understand multiple trends and company responses in order to tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.