Which Mega-Trends are Influencing the Development of Fragrances?

Which Mega-Trends are Influencing the Development of Fragrances?

Summary

Consumer motivations to try new fragrances can be grouped by overall mega-trend. For example, curiosity, the largest motivator for consumers, is ultimately driven by consumer desire for experimentation and therefore sits under the Sensory & Indulgence mega-trend. Influences and promotions that make consumers feel like they are taking less of a rick around trying a new fragrance are grouped under Comfort & Uncertainty. Communication based influence sit under the Digitalization mega-trend and motivations that highlight production or sourcing of ingredients
When looking at consumers' motivations to try new fragrances these individual influences can be attributed to larger, overarching trends in consumer behavior.

Scope

• Brands must leverage consumer's curiosity
• Financial adversity is making consumers more risk adverse and could therefore pose a threat to the trial of new fragrances
• Digitalization is encouraging new engagement and fragrance development
• Consumers tend to equate natural with sustainable

• Understand multiple trends and company Reponses in order to tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.