Mega-Trend Tracking - Understanding Shifts in TrendSights Influence - Consumer Survey Insights

Mega-Trend Tracking - Understanding Shifts in TrendSights Influence - Consumer Survey Insights

Summary

Mega-Trend Tracking - Understanding Shifts in TrendSights Influence - Consumer Survey Insights uses GlobalData's Consumer Survey to identify patterns of consumer behavior through the lens of GlobalData’s TrendSights framework.

Changes in mega-trend influence can reflect a re-organization of priorities in response to personal circumstances as well as wider changes in the world. Continued monitoring of the relative importance of mega-trends is useful in anticipating directional behavior and meeting the demands of existing and future consumers.

Scope

• The aftermath of the pandemic has seen consumers place an even greater emphasis on their health compared to pre-pandemic sentiment.
• The race to accommodate hectic lifestyles has been overshadowed by price- and value-consciousness since the pandemic and elevated levels of inflation.
• Lack of information, access, conflicting priorities and contrasting belief systems are proving to be obstacles to embracing more sustainable lifestyles.

Reasons to Buy

• Understand consumer behavior and company responses in order to tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.