In this report, we identify the top 10 themes that will impact the medical devices industry in 2025. For each theme, we offer a series of predictions, identify winners and losers, and point you to further reading.
We classify these 10 themes into four categories: industry themes, technology themes, ESG themes, and macroeconomic themes. In the following pages, we rank them in order of importance, with artificial intelligence (AI), regulation, and US-China trade war as the top three themes.
Scope
Alcohol consumption is one of the first focal points for changed behavior when consumers seek to pursue healthier lifestyles.
Half of drinkers globally state they are often or always influenced in their product choice by how an alcoholic beverage impacts their health and wellbeing.
More than two thirds of alcohol consumers find products that have been fortified with added nutrients to be somewhat or very appealing.
Reasons to Buy
Understand and identify the better for you alcohol drinks innovation trend that consumers are interested in.
Identify the specific aspects of healthiness that will appeal to consumers in the sector.
Access valuable strategic take-outs in the form of specific opportunities to enhance future decision-making and inform new product development.