MediaMarkt, Germany (Electricals) Shoppers Profile, Market Share and Competitive Positioning

MediaMarkt, Germany (Electricals) Shoppers Profile, Market Share and Competitive Positioning

Summary

MediaMarkt is one of the largest electrical goods retailers in Germany, ensuring it appeals to consumers of all ages and income groups.

Profile of retailer’s shopper base, key performance indicators, sales and market shares

Scope

• Strong service credentials and customer experience helps MediaMarkt attract new shoppers and retain its existing customer base
• COVID-19 affected the sales, but strong online growth helped MediaMarkt limit market share erosion
• MediaMarkt needs to focus on digitization and strengthening its IT infrastructure to sustain growth

• Gain a comprehensive knowledge on MediaMarkt's business and develop a competitive advantage
• Investigate current trends in the electricals market to identify the best opportunities to exploit
• Analysis of key players in the electricals segment in Germany
• Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the key consumer and technology trends influencing the electricals markets
• Analyze the recommended actions to align your marketing strategies with the crucial trends influencing consumer behavior
• Analysis of key international players operating in Germany electricals market — including store counts and revenues that give you a competitive edge and identify opportunities to improve your market share