Meal Replacement Sports and Energy Products - Fad or Trend?

Meal Replacement Sports and Energy Products - Fad or Trend?

Summary

This report explores the rise of meal replacement products, and implications for brands in the sector.

Meal replacement products have proliferated in recent years, as consumers have increasingly sought convenient but healthy on-the-go meal options.

Scope

• The market value of meal replacement products will rise from $6.2 billion in 2019 to $7.9 billion by 2027, fueled by demand for convenience and concerns about physical health and fitness.
• The US is the biggest market for meal replacement products, followed by China, India, and Japan.
• Middle East and African consumers show the greatest intent to engage with active nutrition products over the next three months, highlighting an opportunity for brands to target emerging markets.
• Generation Z and Y consumers are most likely to seek active nutrition products to address physical fitness and health concerns.
• Appeal of meal replacement products is high given health-boosting and convenience properties, which the majority of global consumers see as essential or nice-to-have product features.
• Manufacturers leverage a wide range of nutrients and vitamins to target consumers looking to improve physical health.

Reasons to Buy

• Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.