McDonalds Corporation - Enterprise Tech Ecosystem Series

McDonalds Corporation - Enterprise Tech Ecosystem Series

Summary

McDonald's Corp. (McDonald's) is a foodservice retail chain operator. The company operates and franchises McDonald’s restaurants that serve a locally relevant menu of food and beverages. Menu offerings include hamburgers and cheeseburgers, chicken sandwiches, chicken nuggets, wraps, French fries, salads, oatmeal, shakes, desserts, sundaes, soft serve cones, pies, soft drinks, coffee, and other beverages. It also offers various breakfast items such as McGriddles, Sausage McMuffin with Egg, Egg McMuffin, biscuit and bagel sandwiches and hotcakes. McDonald's markets its products under a wide range of brands including Big Mac, Filet-O-Fish, McFlurry, Chicken McNuggets, McMuffin, and McGriddles.

This report provides insight into McDonald's retail activities, including its digital transformation strategies, its innovation programs, its technology initiatives, its estimated ICT budget, and its major ICT contracts.

Scope

• McDonald’s is using various digital tools to improve in-restaurant customer experience.
• McDonald's has launched a new mobile order and pay feature, enabling customers to place an order, personalize their order, and pay, skipping the drive-thru line.
• McDonald’s is utilizing big data and AI algorithms to analyze historical customer data and offer personalized services
• McDonald's has developed a centralized social media strategy for better customer connection.
• McDonald’s has been strengthening its digital expertise by hiring skilled individuals and having a dedicated technology team

• Gain insights into McDonald's tech operations.
• Gain insights into its tech strategies and innovation initiatives.
• Gain insights into its technology themes under focus.
• Gain insights into various product launches, partnerships, investments and acquisition strategies.