McDonald’s Corporation - Digital Transformation Strategies

McDonald’s Corporation - Digital Transformation Strategies

Summary

This report provides insight into McDonald's retail activities, including its digital transformation strategies, its innovation programs, its technology initiatives, its estimated ICT budget, and its major ICT contracts.

McDonald's Corp. (McDonald's) is a foodservice retail chain operator. The company operates and franchises McDonald’s restaurants that serve a locally relevant menu of food and beverages. Menu offerings include hamburgers and cheeseburgers, chicken sandwiches, chicken nuggets, wraps, French fries, salads, oatmeal, shakes, desserts, sundaes, soft serve cones, pies, soft drinks, coffee, and other beverages. It also offers various breakfast items such as McGriddles, Sausage McMuffin with Egg, Egg McMuffin, biscuit and bagel sandwiches and hotcakes. McDonald's markets its products under a wide range of brands including Big Mac, Filet-O-Fish, McFlurry, Chicken McNuggets, McMuffin, and McGriddles.

Scope

• McDonald’s is modernizing its outlets with digital menu boards, digital signage, and self-ordering kiosks to bring greater control and convenience to customers.
• McDonald's has established a virtual fast-food restaurant chain by leveraging virtual and augmented reality, and other immersive technologies to engage with its customers in a simulated dining experience.
• McDonald’s is collaborating with app-based delivery platforms, AI-powered firms, voice technology startups, cloud-based solution providers, etc. to gain access to a range of technology solutions, to streamline its operations and improve its customer service through digital solutions.
• McDonald's has developed a centralized social media strategy for better customer connection. It is collecting data from social messaging channels and performing social data analytics for customizing marketing assessments.

Reasons to Buy

• Gain insights into McDonald's tech operations.
• Gain insights into its tech strategies and innovation initiatives.
• Gain insights into its technology themes under focus.
• Gain insights into various product launches, partnerships, investments and acquisition strategies.