Max, Saudi Arabia (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning

Max, Saudi Arabia (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning

Summary

Profile of retailer’s shopper base, key performance indicators, sales and market shares

Max held a market share of 4.1%, owing to its affordable price positioning and wide product range.

In 2023, Max must focus on its mass market price positioning to attract price-conscious consumers, especially as inflationary pressures on shoppers’ discretionary incomes push them to trade down to more affordable retailers and products.

The retailer holds prominence among both male and female demographics, with 51.0% of its shoppers being male and 49.0% female.

Scope

• Max’s extensive product ranges primarily attract consumers looking for a one-stop shop for the whole family
• Max maintains its top position in the Saudi apparel market despite a decline in share in recent years
• Max should strengthen its existing channels and expand into new territories for future growth

• Gain a comprehensive knowledge on Max's business and develop a competitive advantage
• Investigate current trends in the clothing &footwear market to identify the best opportunities to exploit
• Analysis of key players in the clothing &footwear market segment in Saudi Arabia