Matsumoto, Japan (Health and Beauty) Shoppers Profile, Market Share and Competitive Positioning
Summary
Profile of retailer’s shopper base, key performance indicators, sales and market shares
Matsumoto has a decent online presence with 2.4% of its sales coming from online channels. Matsumoto’s share of the Japanese health & beauty sector dropped from 5.3% in 2019 to 4.5% in 2020 amid the pandemic due to its low online penetration. However, the retailer’s market share stabilized at 4.5% in 2021 as the retailer rapidly improved its online presence to manage the impact of the pandemic.
Scope
- Matsumoto’s convenient and large store network helps the retailer attract middle-aged consumers, Matsumoto’s online presence has scope for improvement, Matsumoto’s sustainability initiatives remain simple but effective in reducing the retailer’s carbon footprint
- Gain a comprehensive knowledge on the Japan business and develop a competitive advantage
- Investigate current trends in the Health & Beauty market to identify the best opportunities to exploit
- Analysis of key players in the Health & Beauty market segment in the Japan
- Executive Summary
- Retailer’s Shopper profile
- Health & beauty shopper profile
- Where Japan consumers buy health & beauty products
- Retailers used for other categories
- Retailer overview
- Snapshot of proposition
- Key performance metrics
- Global sales split
- Sales and market shares
- Health & beauty market
- Matsumoto’s market share
- Top 10 retailers’ market share
- Market positioning map
- Contacts
Research Assistance
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