Masters Golf, 2022 - Post Event Analysis

Masters Golf, 2022 - Post Event Analysis

Summary

An analysis of the recent 2022 Masters Tournament , including a look at its sponsorship portfolio, broadcasters and prize-money.

The total purse for the tournament was $15,000,000, with Masters winner Scottie Scheffler’s share of the prize money 2022 was 18% of the total purse. This percentage remains consistent with the winner’s prize money share in previous Masters tournaments. The six sponsors for the Masters 2022 were AT&T, Delta, IBM, Rolex, UPS, and Mercedes-Benz. The Masters continues to be an elite sporting tournament that emphasises the importance of highlighting the competition’s own prestige rather than displaying various corporate logos. TV viewing figures increased compared to the previous year, The return of Tiger Woods was a real attraction for fans who were keen to witness his return to the Masters.

Key Highlights

• The event saw a return for audiences to the event, with the return of 40,000 daily patrons after two previous tournaments where fan involvement was affected due to the COVID-19. The 2022 Master’s tournament was also able to be run smoothly in regard to Covid-19 cases. Broadcast figures showed very strong figures, which included CBS in the United States having an average of 10.17m viewers on the final day of the tournament, a 7% increase on the previous year. Sky in the United Kingdom had its second most-watched final round, with an average audience of 852,000. The Masters continues to have a very low number of overall sponsors compared to other major sporting competitions, despite the addition of two new sponsors Rolex and UPS. The 2022 Masters prize-money distribution included 18% going to the tournament winner.
• Investors who are attempting to understand the current dynamics of the sponsorship landscape of The Masters. Viewership industry professionals who want a detailed analysis on the popularity of the tournament and Sports industry workers who want to understand the prize-money involved with the tournament.

• This report provides an overview of the event including the Covid-19 effects on the tournament, the broadcast, sponsorship and prize-money breakdown. How Covid-19 affected the tournament is discussed. An analysis of the Masters 2022 sponsors is included and the estimated values for some of these deals. Broadcast figures from North America and the United Kingdom are also included.

• For those wanting an in-depth analysis of how the Masters 2022 performed, in the sense of both business and popularity. The report analyses how popular the tournament is on its home continent, as proven by the tournament's strong TV figures in North America.