Marriott International - Digital Transformation Strategies

Marriott International - Digital Transformation Strategies Summary Marriott is a global licensor, franchisor, and operator of hotels, timeshare, residential and other types of lodging properties. Its brands include The Ritz-Carlton, JW Marriott, Edition, The Luxury Collection, BVLGARI Hotels & Resorts, Sheraton, Marriott Vacation Club, Autograph Collection Hotels, Four Points, Fairfield, Protea Hotels, Residence Inn, TownePlace Suites, W Hotels, St. Regis, Westin, Renaissance, Marriott, Le Meridien, Gaylord Hotels, Marriott Executive Apartments, Delta Hotels, Tribute Portfolio, Design Hotels, Courtyard, and SpringHill Suites. The company’s reportable business segments are US & Canada and International. The report provides information and insights into Marriott's tech activities, including - - Insights of its digital transformation strategies and innovation programs - Overview of technology initiatives covering partnerships, product launches and investments - Insights on each technology initiative including technology theme, objective, and benefits - Details of estimated ICT budgets and major ICT contracts Scope - Marriott is leveraging several emerging technologies, including augmented reality, AI, Internet of Things (IoT), cloud, big data and robotics technologies among others, for achieving operational efficiency and enhancing customer experience. - In 2024, Marriott selected Oracle Fusion Cloud Human Capital Management platform to effectively manage its workforce and help associates grow within its organization. - Marriott uses the Snowflake data platform to transform itself into a data-driven organization. Reasons to Buy - Gain insights into Marriott's tech operations. - Gain insights into its tech strategies and innovation initiatives. - Gain insights into its technology themes under focus. - Gain insights into various product launches, partnerships and investment strategies.