Top 20 - Most Marketable Male and Female Athletes, 2022 Update

Top 20 - Most Marketable Male and Female Athletes, 2022 Update

Summary

GlobalData's rundown of the most marketable names in sport for the year 2022. The report takes a look at the portfolios and incomings of the top 20 male and top 20 female athletes in global sport, also offering insight and analysis into which brands are getting involved in these type of deals.LeBron James stands as the biggest earner from sponsorship deals just ahead of the leading global soccer players. The appeal of cricket in India means that Virat Kohli is the athlete with the highest active portfolio of deals to his name. Naomi Osaka, despite a turbulent couple of years in the sport remains the most marketable female athlete as she capitalizes on cross-continent appeal.An in-depth and clear breakdown of all personal sponsorship deals signed by the 40 highlighted athletes. Analysis into the athletes online popularity as well as breaking down the portfolios in much greater detail.

Scope

• The report takes a closer look at the athlete endorsement market, away from the usual league/competition reports looked at. It focuses on the 40 leading names across both genders, to explore which brands are signing such deals and for how much.

• The report offers an insight into the athlete sponsorship market and identifies who the biggest names are in 2022. It explores which brands are investing and explains why athlete deals are becoming a bigger and bigger trend in the sports market.