Mango, Spain (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning
Summary
Mango's vast product assortment, competitive price structure and range of fulfilment options have helped it become the largest online retailer in Spain. According to GlobalData’s Q 3 2021 Consumer Survey, the retailer’s shopper base is skewed towards shoppers aged between 25-54 who account for a 79.1% share.
Profile of retailer’s shopper base, key performance indicators, sales and market shares
Scope
- Mango’s wide range of styles appeals to both Millennials and Gen X consumers
- Mango was resilient in 2021, and is improving its stores and product offer to recover from the pandemic
- Online innovations will be key to Mango’s success in an increasingly digital world
- Gain a comprehensive knowledge on Mango's business and develop a competitive advantage
- Investigate current trends in the clothing and footwear market to identify the best opportunities to exploit
- Analysis of key players in the clothing and footwear segment in Spain
- Executive Summary
- Mango Retail Shopper Profile
- Spanish clothing and footwear shopper profile
- Where Spanish consumers purchase clothing and footwear
- Retailers used for other categories
- Mango Overview
- Snapshot of proposition
- Key performance metrics
- Global sales split
- Sales and Market Shares
- Apparel market
- Mango’s market share
- Top 10 retailers’ market share
- Mango’s share of shoppers
- Top 10 retailers’ market positioning map
- Contacts
Research Assistance
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