Malaysia Media Landscape

Malaysia Media Landscape

Summary

The Malaysia Media Landscape Report provides an overview of the television and telecommunications market in relation to sports broadcasting in Malaysia today, with top-level data and detailed forecasts of key indicators up to 2028. The report analyses the television, SVOD, mobile handset and residential fixed-line broadband sectors, as well as a review of major sports media rights.

Key Highlights

• Fiber will continue to be the leading technology to deliver residential fixed broadband services in Malaysia over the forecast period. Fiber lines accounted for an estimated 97.4% of total broadband lines in 2023 and will reach 98.5% by the end of 2028.
• Malaysia’s SVOD accounts are expected to grow at a CAGR of 11.8% over the forecast period, reaching 3.9 million in 2028, driven by the increasing consumer preference towards SVOD platforms as broadband services continue to improve in the country.
• The growth in mobile subscriptions is supported by 5G network expansions across the country, rising adoption of high-speed mobile internet plans, increasing penetration of smartphones, and emerging opportunities in smart manufacturing, smart cities, smart agriculture, smart healthcare, and other industrial applications.
• Fiber will continue to be the leading technology to deliver residential fixed broadband services in Malaysia over the forecast period. Fiber lines accounted for an estimated 66.3% of total broadband lines in 2023 and will reach 72.2% by the end of 2028.

Scope

• Pay-TV operators had 6.4 million subscribers in 2023. Total pay-TV subscriptions will decline by approximately 1.0 million over the forecast period, reaching 5.3 million in 2028.
• Malaysia had an estimated 2.2 million subscription video-on-demand (SVOD) accounts at the end of 2023, an increase of 406,000 or 22.4% from 2022.
• Total mobile subscriptions in Malaysia reached an estimated 50.1 million at the end of 2023. Over the forecast period, mobile operators will add a combined 5.2 million mobile subscribers at a CAGR of 2.0%, bringing the country’s total mobile subscriptions to 55.2 million in 2028.
• Total fixed broadband lines will grow from 4.7 million in 2023 to 6.4 million by the end of 2028, driven by increased adoption of fiber-to-the-home (FTTH) services.

Reasons to Buy

• This Sports Broadcasting Media Report offers a thorough, forward-looking analysis of the Malaysian television and telecommunications markets, and service providers in a concise format to help executives build proactive and profitable growth strategies.
• Accompanying GlobalData’s Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in the Malaysian pay-TV, SVOD, mobile handset and residential fixed broadband markets, including the evolution of service provider market shares.
• With 23 charts and tables, the report is designed for an executive-level audience, boasting presentation quality.