Malaysia - The Future of Foodservice to 2028

Malaysia - The Future of Foodservice to 2028

Summary

The foodservice profit sector generated a revenue of MYR93.2 billion ($20.4 billion) in 2023, rising at a CAGR of 1.5% during 2018-23. As tourism grew and consumers reverted to pre-pandemic lifestyles, foodservice sales grew. The number of transactions increased at a faster CAGR of 3.6%.

FSR was the largest foodservice profit sector channel in 2022, with a share of 37.5%. This reflects the popularity of traditional fine-dining experiences among Malaysian consumers. It was followed by the QSR channel, with a value share of 25.8%. The channel registered a CAGR of 5.2% during 2018-23.

This report provides an in-depth evaluation of the Malaysian foodservice market, including analysis of the key issues impacting on the industry.

This report includes -

• Consumer insight and analysis to provide a clear view of prevailing need states, trends and demands of consumers, including segmentation analysis and channel preference, all fully supported by comprehensive market data and occasions and locations analytics.
• In-depth analysis of Malaysian channel performance, both profit and cost sector, detailing the winning formats, with supporting analysis to provide comprehensive understanding of the reasons behind success and failure.
• For each of three key profit sector channels - QSR, FSR, and coffee and tea shops - a deep dive into the ‘who’, ‘why’, ‘what’, ‘where’ and ‘what next’.
• Analysis of major market player performance, and how each player is meeting the needs of consumers and dealing with changing market demands, with supporting case studies on key menu, service and format innovations.

Scope

Macro context -

• Understanding the wider economic and social trends within a country; key to providing background when looking into a specific industry.

Profit sector channels -

• A number of foodservice channels have been grouped together to form the “profit sector”; these include accommodation, leisure, restaurants, retail, travel, workplace, and pub, club & bar. This section will first go through overall trends in the sector, then “deep dive” into each of the three key channels. These channels are quick-service restaurant (QSR), full-service restaurant (FSR), and coffee & tea shop. The report structure for each of these channels is explained on the next page.

Cost sector channels -

• A number of foodservice channels have been grouped together to form the “cost sector”; these include education, healthcare, military & civil defense, and welfare & services. This sector typically represents the state’s foodservice operators. This section of the report will go through overall trends in the sector.

Reasons to Buy

• Specific forecasts of the foodservice market over the next five years (2023-28) will give readers the ability to make informed business decisions through identifying emerging/declining markets.
• Consumer segmentation detailing the desires of known consumers among all major foodservice channels (QSR, FSR, and coffee & tea shop) will allow readers understand the wants and needs of their target demographics.