Malaysia Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast to 2028

Malaysia Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast to 2028

Summary

“Malaysia Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast to 2028” is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Malaysian market.

The number of live births in Malaysia declined by 16.1% during 2016-22, reaching 426,600 in 2022. This resulted in a baby population of 1.3 million in 2022. The GDP of Malaysia grew by 8.7% in 2022, owing to the favorable economic conditions, while consumer price inflation stood at 3.4%. Overall sales in value terms have increased in recent years with the sector registering a CAGR of 4.9% during 2016-22. In volume terms, sales declined in 2022 registering a negative CAGR of 1.5% during 2016-22. Baby milks remained the largest category in value terms with over 90% of the baby food sector, followed by baby cereals and dry meals. Danone and Nestlé were the top two companies in 2022. Hypermarkets & supermarkets remained the leading distribution channel, accounting for over 60% of overall value sales in 2022. GlobalData estimates that the number of live births will decrease over the forecast period in Malaysia. However, the market for baby food in the country is expected to grow in value terms during 2022-28, registering a CAGR of 3%.

What else does this report offer?

• Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
• Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
• Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
• Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
• Future projections considering various trends which are likely to affect the industry.

Scope

• Value sales of baby food increased from MYR2 billion ($472.7 million) in 2016 to MYR2.6 billion ($593.6 million) in 2022, at a compound annual growth rate (CAGR) of 4.9%.
• In volume terms, the sector declined from 36.65 million kg in 2016 to 33.52 million kg in 2022, yielding a negative CAGR of 1.5%.
• Value sales of baby milks grew from MYR1.8 billion ($427.7 million) in 2016 to MYR2.4 billion ($552.1 million) in 2022, registering a CAGR of 5.4% during this period.
• Baby cereals & dry meals volumes decreased from 3.1 million kg in 2016 to 2.84 million kg in 2022, reflecting a negative CAGR of 1.5%.
• Value sales of the baby wet meals & other category increased from MYR23 million ($5.5 million) in 2016 to MYR26.2 million ($6 million) in 2022, at a CAGR of 2.2%.
• During 2016-22, per capita consumption of baby finger food grew by 16.7%.

Reasons to Buy

• Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
• Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
• Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
• Investigates which categories are performing the best and how this is changing market dynamics.