MakeMyTrip Ltd - Case Study

MakeMyTrip Ltd - Case Study

Summary

An analysis of MakeMyTrip’s presence in online travel, discussing key markets and growth strategies.

Key Highlights

• In 2019 the company made significant investments in ongoing customer acquisition programs, such as cash incentives and select loyalty incentive promotions.
• MakeMyTrip has a strong cash and liquidity position which is advantageous for funding potential market opportunities.
• MakeMyTrip’s growth income increased in 2021 due to a reduced operational activities costs such as marketing and sales promotion expenses.

• This case study is an analyzes MakeMyTrip’s success in the Indian online travel market and the reasons for it. It also looks in detail at the company's M&A activity and future growth strategies.

• Gain an understanding of MakeMyTrip Ltd's business structure and timeline of operations.
• Gain an understanding of MakeMyTrip Ltd's financial information, including revenue, revenue breakdown and profit.
• Gain an understanding of the impact of COVID-19 on MakeMyTrip Ltd Group.
• Gain an understanding of the company's domestic and international growth strategies, the strategic investments and partnerships as well as the company's investment in technology.
• Recognize the opportunities and threats facing MakeMyTrip Ltd.