Magnesium - Ingredient Insights

Magnesium - Ingredient Insights

Summary

Magnesium - Ingredient Insights identifies applications and opportunities in FMCGs for magnesium.

This report covers how magnesium is trending in FMCGs, exploring the versatility of the ingredient cross-category as well as its many health benefits and why it can be more beneficial than other popular ingredients. The report concludes with the future implications for this ingredient if it becomes more mainstream.

Scope

• Magnesium's cross-category credentials allow products to be novel and experimental.
• The ingredient is popular among consumers and advantageous to FMCG brands because it is multibenefit and aligns itself to various health trends
• It also benefits from being less controversial than competitor CBD.

• Identify the consumer trends that are most effectively addressed by an ingredient.
• Distinguish fad ingredients from those that offer long-term innovation potential.
• Understand how innovation opportunities for a particular ingredient vary across different product categories.