Macy's, United States (US) (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning
Summary
Profile of retailer’s shopper base, key performance indicators, sales and market shares
2022 has been a challenging year for the Macy's, with comparable owned sales in Q3, for the period ending October 2022, falling 4.0% on the year, after a disappointing H1 where sales dipped 2.9%. Its mass market positioning has placed it in a more vulnerable position amid rising inflation, as its consumers face significantly squeezed disposable income.
Scope
- Macy’s one-stop-shop proposition has the largest appeal among Millennial and Gen X family shoppers
- A loss of 0.5ppts US market share from 2016 to 2021 highlights that Macy’s needs to work hard to increase shopper appeal
- Macy’s must pour investments into both stores and online to improve the shopper experience
- Gain a comprehensive knowledge on Macy's business and develop a competitive advantage
- Investigate current trends in the clothing &footwear market to identify the best opportunities to exploit
- Analysis of key players in the clothing &footwear market segment in the United States
- Executive Summary
- Macy’s Retail Shopper Profile
- US clothing & footwear shopper profile
- Where else US consumers purchase clothing & footwear
- Retailers used for other categories
- Macy's Overview
- Snapshot of proposition
- Key performance metrics
- Global retail sales
- Sales and Market Shares
- US apparel market
- Macy's' market share
- Top 10 retailers’ market share
- Macy's' share of shoppers
- Top 10 retailers’ market positioning map
- Contacts
Research Assistance
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