Macy's - Enterprise Tech Ecosystem Series
Summary
Macy's Inc (Macy's) is an omnichannel retail company that operates department stores. The company offers apparel for men, women, and kids, home furnishing, cosmetics, fragrances, shoes, and other accessories. The company markets products under various private label brands and own brands such as Bloomingdale’s, Bloomingdale’s The Outlet, Macy’s, and Bluemercury. It markets and sells products through various ecommerce portals such as Macys.com, bluemercury.com, and Bloomingdales.com. Macy's services portfolio includes skin care treatments and spa services. The company has a presence in the US, UAE, Guam, and Puerto Rico. Macy’s is headquartered in New York City, New York, the US.
Macy’s is increasingly investing in enhancing its data and analytics technology infrastructure with more focus on implementing predictive analytics across its operations such as inventory allocation, demand forecasting and promotional optimization and personalization. Further, it has added revamping of data and analytics foundation as a pillar to its Polaris strategy for driving growth.
In 2020, Macy’s extended its ecommerce Style Crew ambassador program for influencers to shoppers to increase customer engagement. Style influencers and other customers can join as Macy’s brand ambassadors by leveraging the retailer’s video Storefronts platform to build customized home pages for home goods, fashion, fitness, and beauty products on Macys.com and can share videos and images across their social media channels for product selling.
The report provides information and insights into Macy's tech activities, including -
Companies Mentioned
MicrosoftIBMSatisfiMadras GlobalSpark FoundryZeekitPolestarPerchModifaceMiraklDoorDashZolazTailorsGoogle CloudOracleH2O.aiCortexicaSAPKohl’sNikeHermanKayPVH CorpAuburn’s RFID LabKlarnaPayPalVenmob8ta
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