MSG Revival - ForeSights

MSG Revival - ForeSights

Summary

MSG Revival - ForeSights explores the historically stigmatized ingredient that is forging a new future.

MSG is widely used to intensify and enhance umami flavors in food; however negative albeit misguided attitudes towards MSG have persisted for decades. While MSG is unlikely to achieve the ubiquity of salt and pepper, the ingredient will be embraced by a growing segment of the population who are questioning the validity of its negative history.

Scope

• Umami flavors are currently most appealing amongst consumers in Asia.
• The normalization of MSG in Asian cooking is likely to boost appreciation of the ingredient.
• Contrary to ingrained opinions, MSG may actually offer health-improving outcomes.

• Identify future potential commercial applications for emerging concepts in fast-moving consumer goods.
• Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.