Luxury Train Travel in India - Case Study

Luxury Train Travel in India - Case Study
Summary

Analysis of Indian luxury rail travel and its evolution including market trend trends, operators, and SWOT analysis.

Key Highlights

During the pre-independence era, the region was characterized by a rich cultural heritage and a diverse range of historical landmarks. The indigenous communities aspired to indulge in luxury train trave, which in India has a rich historical foundation that can be traced back to the pre-independence era.

In the year 2008, the Southern region of India experienced the introduction of the   Golden Chariot luxury train, which provided travelers with the opportunity to take on attracting journeys through the state of Karnataka and other southern states.

Maharajas’ Express frequently offers branded goods and mementos for sale on board, including apparel, jewelry, and souvenirs. The ability for passengers to buy these unique products as keepsakes of their trip increases total revenue.

Scope

• This case study looks at Indian luxury rail travel and its evolution including market trend trends, operators, and SWOT analysis.

• Gain an understanding of Luxury Train Travel in India.
• Recognize the potential of Indian Luxury Trains.
• Gain an understanding of business models of LCCs.