Liverpool, Mexico (Health and Beauty) Shoppers Profile, Market Share and Competitive Positioning

Liverpool, Mexico (Health and Beauty) Shoppers Profile, Market Share and Competitive Positioning

Summary

Profile of retailer’s shopper base, key performance indicators, sales and market shares

Liverpool’s Mexico health & beauty shoppers are predominantly female (63.1%), it also attracts many male shoppers due to its extensive line of male grooming products (36.9%). According to GlobalData’s Q3 2021 Consumer Survey, 30.9% of Mexican consumers buy from Liverpool when purchasing health and beauty products. Liverpool’s share of the health & beauty market in Mexico rose 0.1 ppt in 2021 versus 2020, reaching 1.5%. The retailer’s market share has not been increasing consistently and has bounced between 1.4% and 1.5% over the past few years. Liverpool’s online sales have risen from MXN20,380 million in 2020 to MXN22,418 million in 2021, increasing by 10%.

Scope

• Liverpool’s wide assortment of products appeals to Mexican shoppers, and Liverpool’s digital transformation and personalized shopping experience will strengthen its omnichannel strategy, Liverpool should expand its global footprint to improve its revenue

• Gain a comprehensive knowledge on Liverpool business and develop a competitive advantage
• Investigate current trends in the Health & Beauty market to identify the best opportunities to exploit
• Analysis of key players in the Health & Beauty market segment in Mexico