Leroy Merlin, France (Home) Shoppers Profile, Market Share and Competitive Positioning
Summary
Profile of retailer’s shopper base, key performance indicators, sales and market shares
Key Highlights
- An impressive 52.5% of French consumers have purchased home products from Leroy Merlin, and its popularity can be attributed to its large store estate (with over 150 locations in France), high-quality products, customer service, and affordable prices.
- Leroy Merlin is the dominant home retailer in France, with a market share of 12.8% in 2021, as it is a one-stop shop for most home goods, across DIY & gardening, homewares and furniture & floorcoverings.
- Its market share rose from 11.5% in 2017, although it fell slightly in 2021 by 0.3ppts.
- Leroy Merlin’s extensive product range and large store network makes it appealing to French customers
- Leroy Merlin is a one-stop-shop for most home goods, dominating the French home market
- Leroy Merlin improves its proposition through investing in partnerships and more unique initiatives
- Gain a comprehensive knowledge on Leroy Merlin business and develop a competitive advantage
- Investigate current trends in the clothing &footwear market to identify the best opportunities to exploit
- Analysis of key players in the clothing &footwear market segment in France
- Executive Summary
- Retailer’s Shopper profile
- Home shopper profile
- Where French consumers purchase home
- Retailers used for other categories
- Retailer overview
- Snapshot of proposition
- Key performance metrics
- Global sales split
- Sales and market shares
- Home market
- Retailer's market share
- Top 10 retailers’ market share
- Retailers’ share of shoppers
- Market positioning map
- Contacts
Research Assistance
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