E.Leclerc, France (Food and Grocery) Shoppers Profile, Market Share and Competitive Positioning
Summary
Profile of retailer’s shopper base, key performance indicators, sales and market shares
E.Leclerc’s shoppers are predominantly female (62.9%) consumers favoring the retailer for being the repository of food and grocery items that are considered essentials. E.Leclerc performance in the French food and grocery sector was consistent from 2016-2021(9.3% to 10.0%). E.Leclerc provides high-tech appliances, clothing and footwear, childcare products, pet care products, and gardening items, along with food, grocery, and pharmacy products.
Scope
- E.Leclerc’s easy accessibility and physical store format appeal to older shoppers and predominantly females
- E.Leclerc’s strong store presence in France helped grew the brand during the difficult time of COVID-19
- The market leader is in a strong position but has been affected by macroeconomic factors such as inflation
- Gain a comprehensive knowledge on E.Leclerc's business and develop a competitive advantage
- Investigate current trends in the food & grocery market to identify the best opportunities to exploit
- Analysis of key players in the food & grocery market segment in France
- Executive Summary
- Retailer’s Shopper profile
- Food and Grocery shopper profile
- Where French consumers buy food & grocery products
- Retailers used for other categories
- Retailer overview
- Snapshot of proposition
- Key performance metrics
- Global sales split
- Sales and market shares
- Food & Grocery market
- E.Leclerc’s market share
- Top 10 retailers’ market share
- E.Leclerc’s share of shoppers
- Market positioning map
- Contacts
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