Lawson, Japan (Food and Grocery) Shoppers Profile, Market Share and Competitive Positioning

Lawson, Japan (Food and Grocery) Shoppers Profile, Market Share and Competitive Positioning

Summary

Profile of retailer’s shopper base, key performance indicators, sales and market shares

Lawson’s mass market positioning attracts customers by offering discounts on perishable products. Lawson planned to refurbish stores with Machikado Chubo in-store kitchen service. Investment in an AI-enhanced digital platform will help Lawson to identify customers’ shopping behavior and requirements

Scope

• Lawson is the second largest supermarket food and grocery retailer, with a market share of 4.7%, in Japan in 2021, after 7Eleven; 47.8% of Japanese customers choose to shop from Lawson. According to Lawson’s flash report for H1 FY2022, the gross operating revenue generated in the first half of the fiscal year 2022 was ¥483,503 million, an annual increase of 38.6% from the same period in FY 2022. The supermarket giant has been investing significantly in the installation of AI self-service shelves in its stores.

• Gain a comprehensive knowledge on the Lawson's business and develop a competitive advantage
• Investigate current trends in the Food & Grocery market to identify the best opportunities to exploit
• Analysis of key players in the Food & Grocery market segment in the Japan