The Kraft Heinz Company - Company Overview and Analysis, 2023 Update

The Kraft Heinz Company - Company Overview and Analysis, 2023 Update

Summary

The Kraft Heinz Company - Company Overview and Analysis, 2023 Update, reports key findings as of 28th March, 2023 based on market analysis and brand diversification by industry and geography.

Kraft Heinz has a presence in the food, non-alcoholic beverages, and baby care industries, owning a variety of well-known brands, including Heinz, Kraft, Oscar Mayer, Philadelphia, Kool-Aid, and Nipiol. Kraft Heinz operates its business across the continents, such as North America, Western Europe, Asia, and Australasia. Its critical market is North America, generating 68.3% of sales in 2022. The company is actively investing in ecommerce, social media, artificial intelligence, future of work, geopolitics, supply chain management, and easy & affordable. Products under Kraft Heinz had various price changes from low to very high over the year. Regarding categories, store cupboard products, such as condiments and dressings, had a significant price increase, while impulse products, such as snacks and desserts, had single-digit increases. Understandably, e-retailers maintained the price points for impulse products to retain customers.

Scope

• Kraft Heinz's business is majorly concentrated in the US.
• The North American food industry presents positive outlook.
• Kraft is likely to reap the benefits of favorable business conditions in North America.
• Kraft Heinz targets health-conscious consumers by launching products with free from claims.
• Kraft Heinz is actively launching products under health & wellness theme.

Reasons to Buy

• Understand the challenges and opportunities for a specific company in order to tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.