Kit Suppliers in Major European Soccer Markets 2022-23 - Analyzing Sponsorship Deal Values, Brand Coverage, Spend and Visibility

Kit Suppliers in Major European Soccer Markets 2022-23 - Analyzing Sponsorship Deal Values, Brand Coverage, Spend and Visibility

Summary

A complete overview of the kit supplier landscape across the top ten European soccer leagues for the 2022-23 season. The report takes a closer look at the league's overview, highlighting all team deals and profiling the position of leading brands in the market.

The English Premier League remains the most lucrative market for kit supplier rights this season. Nike is the most visible brand in the market, with adidas the biggest spenders, as PUMA and Macron challenge as the next most active in European soccer.

An overview of the entire market, identifying what types of deals are being signed as well as looking at how much money is available to those involved. As well as looking at it all from a league/team perspective, the report offers a detailed insight into which brands are involved and their strategies heading into 2022-23.

Scope

• The report looks to offer a detailed insight into one of the biggest commercial deals open to all soccer clubs in Europe. The kit market continues to largely be dominated by Nike and adidas and this report explores their position and looks at how other brands are challenging their dominance.

• The report offers a detailed understanding of the market, complete with quality insights into the business operations of all teams within the elite leagues in Europe. Kit deals offer teams one of, if not, the biggest source of individual partnership revenue available and thus is a hugely important market to understand.