Key Trends in Sports Tourism (2025)

Key Trends in Sports Tourism (2025)

Summary

Analysis of key market trends in sports tourism, Post events analysis, advertisement activity, challenges and opportunities

Scope

• This key trends report provides valuable insight in to sport tourism. The four main types of sport tourist are profiled to inform marketing strategies, major trends impacting this type of tourism are assessed, past and future sport events are judged by their tourism impact, destination case studies are provided for valuable context, advertising activity demonstrates how specific tourism sectors are utilizing sport sponsorship, and the challenges and opportunities section forms recommendations for companies and destinations on how they can increase their presence within sport tourism.

• Gain insight in to the different types of sport tourist.
• Understand key themes currently impacting sport tourism.
• Understand the tourism impact of major events.
• Look at key sponsorship trends that are improving the visibility of tourism companies.
• Gain a detailed understanding of the challenges and opportunities in this space.