Key Factors to Help you Target Consumers-Conscious 'Food Swaps' to Healthier Food and Drink Alternatives

Key Factors to Help you Target Consumers-Conscious 'Food Swaps' to Healthier Food and Drink Alternatives
Summary

This report focuses on the food swaps that consumers make for health reasons.

Ingrained food and drink preferences are being increasingly displaced in favor of a plethora of other options. This inclination towards “food swapping,” or making conscious dietary substitutes, can be driven by a range of needs and priorities, from changing health circumstances, to budgetary constraints, to shifting tastes and preferences.

Scope

• Food swapping is typically driven by one of four specific mindsets.
• There are a number of obstacles to wider uptake of plant-based alternatives.
• The popularity of the keto diet has reinvigorated interest in low carb products.

• Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.