Key Consumer Trends to Watch in 2023

Key Consumer Trends to Watch in 2023

Summary

Key consumer trends in 2023 will revolve around a value-for-money mindset, healthy living and the desire for greater control.

Each year, GlobalData identifies the most impactful consumer trends for the year ahead.

Scope

  • Second hand platforms have transformed fashion, and have the potential to expand into personal care.
  • More consumers will embrace upcycling and creative use of byproducts to combat food waste.
  • The pursuit for healthier alternatives to indulgences such as red meat and alcohol will gather speed.
Reasons to Buy
  • Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
  • Access valuable strategic take-outs to help direct future decision-making and inform new product development.


  • Value-for-money mindset
    • #1 Pack size polarization
    • #2 Buying local
    • #3 Skimpflation
    • #4 Thoughtful indulgence
    • #5 Second chances
    • #6 Maximum efficiency, minimum effort
    • #7 Waste watching
  • Health in focus
    • #8 Health hacks
    • #9 Conscious food swaps
    • #10 Prioritizing self-care
    • #11 Guided health
  • Consumers in control
    • #12 Repertoire shopping
    • #13 Check the label
    • #14 DIY everything
    • #15 Me time
    • #16 Planned impulse
  • The new normal in 2023
    • The new normal in 2023
  • Appendix
    • References
    • GlobalData's TrendSights framework
    • About GlobalData's Quarterly Consumer Survey Program in 2021 and 2022
    • About GlobalData
    • Contact Us

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