Kenya Telecom Services Market Size and Analysis by Service Revenue, Penetration, Subscription, ARPU's (Mobile and Fixed Services by Segments and Technology), Competitive Landscape and Forecast to 2028

Kenya Telecom Services Market Size and Analysis by Service Revenue, Penetration, Subscription, ARPU's (Mobile and Fixed Services by Segments and Technology), Competitive Landscape and Forecast to 2028

Summary

Kenya Telecom Operators Country Intelligence Report, a new Country Intelligence Report by GlobalData, provides an executive-level overview of the telecommunications market in Kenya today with detailed forecasts of key indicators up to 2028. Published annually, the report provides detailed analysis of the near-term opportunities, competitive dynamics, and evolution of demand by service type and technology/platform across the fixed telephony, broadband, and mobile segments as well as a review of key regulatory trends.

The total telecom service revenue in Kenya will grow at a CAGR of 2.5% over the 2023-2028 period, supported by contributions from mobile data and fixed broadband segments. Mobile data revenue will grow at a CAGR of 5.4% over the forecast period, driven by increasing data ARPS and growing adoption of higher ARPU yielding 4G/5G services. Also, proliferation of low-cost smartphones and data-centric plans offered by telcos will support this growth. Fixed broadband revenue, on the other hand, will also grow during the 2023-2028 period, supported by increasing adoption of fixed broadband services on the back of initiatives by the Kenyan government and operators to expand fixed broadband network coverage.

The Country Intelligence Report provides in-depth analysis of the following -

• Demographic and macroeconomic context in Kenya.
• The regulatory environment and trends: a review of the regulatory setting and agenda for the next 18-24 months as well as relevant developments pertaining to government initiatives, national fiber project, and more.
• Telecom services market outlook: analysis as well as historical figures and forecasts of service revenue from the fixed telephony, broadband, mobile voice, and mobile data markets.
• The competitive landscape: an examination of the positioning of leading players in the telecom services market as well as subscription market shares across segments.
• Company snapshots: analysis of the financial position of leading service providers in the telecommunications markets.
• Underlying assumptions behind GlobalData's published base-case forecasts as well as potential market developments that would alter, either positively or negatively, our base-case outlook.

Scope

• Overall telecom service revenue in Kenya will grow at a CAGR of 2.5% during 2023-2028.
• Mobile revenue will account for 96.7% of total telecom revenue by 2028, driven by increasing data ARPS, growth in smartphone subscription, and growing consumption of mobile data services.
• 5G subscriptions will grow at the fastest CAGR and will account for an estimated 22.4% share of total mobile subscriptions in 2028.

Reasons to Buy

• This Country Intelligence Report offers a thorough, forward-looking analysis of Kenya’s telecommunications markets, service providers, and key opportunities in a concise format to help executives build proactive and profitable growth strategies.
• Accompanying GlobalData’s Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in Kenya’s mobile communications, fixed telephony, and broadband markets, including the evolution of service provider market shares.
• With more than 20 charts and tables, the report is designed for an executive-level audience, boasting presentation quality.
• The report provides an easily digestible market assessment for decision-makers built around in-depth information gathered from local market players, which enables executives to quickly get up to speed with the current and emerging trends in Kenya’s telecommunications markets.
• The broad perspective of the report coupled with comprehensive, actionable detail will help operators, equipment vendors, and other telecom industry players succeed in the challenging telecommunications market in Kenya.